The Ben Nevis Challenge

Andy Wilkinson was part of four-man '2015 Peaky Behinders' taking part in the Dream  Challenges Ben Nevis Challenge, a hike up the Ben, 25 mile bike ride and 3 km  canoe in Gairlochy. 

The Peaky Behinders Flag in Birmingham

The Peaky Behinders Team

Another snap of the Peaky Behinders Star Team!

Finishing a respectable 82nd ( out of 82!!, no not really 83....) the PB's raised some £4,360 £4,360 for Breast Cancer Now, The Stroke Association and Meningitis Now and on the day the 400 plus participants raised over £250,000 for charities. Fantastic team spirit, lots of ups, more ups and even more ups.... and a few cold lagers. Here's to the 2016 challenge. 

Very cold! up on Ben Nevis! 

What is evergreen content? And how do you create it?

Evergreen content is content that doesn’t go stale and that your audience loves and shares. It is content that brings in visitors continuously. This content has to be relevant at all times and you should be able to share this with your followers on Social Media all year round without losing its news value.

Right here’s some examples that aren’t evergreen content:

EU referendum
This might be a hot topic now, but after the referendum has taken place no one will remember it.

Things to do for August Bank Holiday weekend
Bank holiday weekends only come round once year and very few people will be interested in it in January.

Orange is the New Black
This show might be popular now and could engage very well on social media, but no one is going to remember what happened in Episode 1 of Season 3 after a while.

So what are examples of evergreen content?

Top 10 tips for hosting a dinner party
People had dinner parties two decades ago and will likely still have them in three decades time: tips to make your dinner party successful will always come in handy.

How to budget your money better
People will always have in interest in money and how you can budget better, therefore this content will be as interesting now as it will be in a decade.



Invest in evergreen content
Evergreen content is unlike more seasonal and newsworthy content it will last a lot longer therefore it is worth investing in it. This content should make up the anchor text of your website. It should be well researched, well written and detailed. The content might last 5 years, so it is worth reviewing this and updating when needed.

Evergreen content is good for your SEO
As evergreen content is focused on the long term rather than the short term, you should think about the keywords that you are using and carefully use them in your text. Good content attracts search engine traffic. Also, adding images will help to increase your SEO value.

Have you got any questions on how to create evergreen content? Don’t hesitate to contact us.

Can you rise to the challenge?

We need a very special person who can work in our marketing agency assisting our busy team with general admin and support and work alongside the two directors as our right hand 'man'!

You will need to be very organised, flexible, able to handle pressure, confident speaking to clients and capable of setting up and managing your own systems to maximise efficiency within the business. Must have excellent communication skills, English and grammar and be a proficient typist with good office management, but most important of all you should have a sense of humour and be just as happy making a brew as working on a proposal.

In return we offer the chance to work in an exciting, varied and very busy agency with some wonderful clients, a fun atmosphere and a great package for the right person.

If you think you have what it takes to fit into our talented team please send your CV and covering letter to shari@owb.uk.com. We look forward to hearing from you.

SEO and Social Media Specialist

OWB have an exciting opportunity for an experienced digital marketer to join their expanding, award winning team.

We are looking for a talented all-rounder with the ability to manage a number of different campaigns across SEO, PPC and Social Media.

The role will be responsible for driving our digital and social media marketing campaigns as well as planning, implementing and running the daily marketing activities for our clients.

Responsibilities:

• Lead digital marketing strategy and execution across all channels (SEO, Content, PPC, Social and Display)
• Working with clients to enhance their online visibility
• Producing weekly content plans in line with client objectives
• Create effective Google Adwords campaigns
• Lead in digital innovation championing new channels

Requirements:

• Minimum 3 years’ experience implementing successful digital marketing campaigns
• Excellent Client Management skills
• Strong aptitude for competitor analysis and market research
• A creative approach to designing social media strategies for a diverse client base
• Ability to produce engaging copy
• An in-depth understanding of Google Analytics and the ability to analyse monthly data to find trends and make recommendations
• Ability to write reports
• Good communication skills
• Strong attention to detail

Please apply by sending covering letter detailing your current role and salary expectations and CV to Shari Bryan at shari@owb.uk.com

University of Birmingham Guest Lecture

Great time was had this month lecturing in marketing trends, digital marketing strategy and live OWB case studies to the University PostGrad Marketing students - working in a few selfies and few giggles it was truly inspirational. Looking forward to taking on the UnderGrads next...

Windsor Academy Trust Celebrates Outstanding Success

Windsor Academy Trust are celebrating success after Nicky Morgan, Secretary of State for Education visited Rivers Primary Academy to announce they had been successful and awarded a grant to build a brand new school, following the announcement on Monday of the Governments new Priority Schools Building Programme 2. 

Find out more about this outstanding OWB Client and read the story in detail http://www.windsoracademytrust.org.uk/windsor-academy-trust-priority-schools-building-programme-2-psbp2/

Nicky Morgan meets and spends time with pupils (courtesy of http://www.expressandstar.com)

Mechatherm features on Business is Great Campaign

We're proud to see Mechatherm the leading designer and supplier of furnaces and casting machines for the aluminium industry and a world leader in the increasingly important business of aluminium recycling and re-melting featured on the Government 'Business is Great' Campaign - check the piece and film here

http://www.greatbusiness.gov.uk/winning-in-the-heat-of-global-competition/