OWB to support Lloyds Bank at inaugural MSB Summit

OWB are joining forces with Lloyds Bank and the CBI as part of the first ever MSB Summit.

The success of medium-sized businesses (MSBs) are seen to be a leading driver of economic strength and critical to the UK’s future prosperity.

The MSB Summit which is complimentary for medium-sized businesses will provide a platform for business owners to network with peers, exchange ideas, learn new skills and develop new opportunities.

• Topical matters will include:
• Getting to the next level
• Change Management
• Getting new skills into the business
• Securing growth finance, and
• Exporting with confidence

These are topics that business leaders believe to be vital in helping organisations reach their true potential.

CBI Director-General John Cridland and Group CEO of Lloyds Banking Group, António Horta-Osório will be on hand to discuss the strategies medium-size businesses employ and how they will play a crucial role in the UK’s economic recovery.

Delegates will also have the opportunities to attend a high-quality workshop entitled ‘Seizing the Digital opportunity’ where OWB’s Managing Director Andy Wilkinson will be giving an overview on how digital media has impacted on marketing strategies.

“We are delighted to be involved with this project. Not only are we proud to be working with Lloyds Bank and the CBI, but we are also able to demonstrate our Digital Marketing expertise to a number of leading MSBs.”

“The advice will undoubtedly provide these businesses with a number of ways to grow business in 2015 and beyond,” Andy said. “This is an amazing opportunity.”

The MSB Summit takes place on Monday 1 December at the ETC venue, St Pauls, London. For more information, visit: http://www.cbi.org.uk/events/msb-summit/

Google Go Local

When you think of Google you think Global right? You think big brand, and big scale?

Well I certainly do – that was until I attended a Google focus group to see what new thinking was on their horizon.

So it was with real interest that I listened to their potential plans to launch regional hubs across the UK to deliver innovative training, new thinking and help forums, all delivered in an urban coffee hub style format to the digital industries and SME’s of the world north of London. This is something I’m really interested in, and if their plans take off, will deliver real insight to creative businesses like ours to keep our clients one step ahead of the game.

As a marketing agency, Google can sometimes feel like a powerful, faceless brand giant with little regard for agencies trying to deal with its ever moving goal posts – so I for one would be delighted to embrace a more human element of Google to help businesses understand and plan their strategies better.

Here’s hoping their ideas come to fruition and don’t get lost in the latest Penguin pedantics.

AT A GLANCE

• Google to set up regional HUBS
• Deliver Incisive insight 
• Will support us to help you 
• Will help keep you ahead of the search game

OWB's resident Google expert, Graham Large, added: "Earlier this year, I visited one of Google's London offices to sit my Advanced AdWords exam. There was a real buzz about the place, and if that type of atmosphere can be replicated in Birmingham it will only be a good thing for local agencies like us."